Introduction To Digital Marketing



In today world our online experience should be more than just checking emails, talking to friends and family, discussing politics, breaking news and researching things to do locally, because the online world provides huge opportunities and is very much important in our daily lives. 

In as much the time we pass online growths, so do the digital opportunities available increases. The online experience is constantly changing kudos to the following people;

· Content creators,

· Commercial enterprise

· And app developers 

That are able to find new and innovative ways to help us shop, acquire knowledge, and socialise. So whether you have a business yourself or you prefer to work for one, now is a great time to jump in and see how you can get involved in the digital world.

But where do you start from and how do you start? 

Right now here in Pillarcom. We provide you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. 

Whether it’s content marketing, online advertising, mobile marketing or selling products online, we've incorporated it into Pillarcom platform and it easy for you to learn new skills or brush up on your existing knowledge with the portal.

Our digital marketing focus on how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest are there's a something to help you meet your online goals.


The digital marketing subjects have been created by experts and allows you to learn at your own pace.


2.   DIGITAL GOLDMILL                              

 So you’ve seen how digital has transformed our daily lives, but now, let’s get practical. What do the growing number of online opportunities actually look like for you?

Right here, we’ll discuss the core components of digital, how they relate to YOUR business and how to get started.  

Let’s say you’re a Laundry outlet whose business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence, but now you want to take your business to the next level. How will being online help your business succeed?

One of the biggest advantages to being online is reaping the benefits of search. Having a digital presence means you’ll be visible when people go online and search for a business like yours.

So let’s assume someone searches for “laundry in lagos” and your shop appears in the results. How can this benefit your business?  

Well, the possibilities are virtually endless. When a customer clicks a link to your website there’s so much they can learn about you.

They might watch a video you posted about auto maintenance that demonstrates your knowledge.

They could read testimonials from happy customers.

They might look through your pricing guide, find your shop on a map, or find out you offer free towing within a 40 mile radius.

Maybe they’ll fill out a form to ask a question or request a quote.

They might even click over to your social media sites where they’ll find even more tips, photos and videos.

You might not start by having all these features on your website, but these examples should give you a sense of the many ways you can benefit from being online.


And guess what? There’s more!

Your online presence can also give you valuable insight into prospective customers: what they want, and how to give it to them. How?

Well, digital allows you to show targeted advertising to people right when they’re looking for what you offer.

For example, using search advertising, you can show ads to potential customers. Such as people searching for “auto repair Swansea.” You can also restrict the ads to show within a certain geographic radius of your shop. You can learn to use analytics tools to find out if people clicked on your ad, visited your site, and took certain actions. Like filling out a form or watching a video.

 Exciting right? But how do you get started?

Well first, don’t be intimidated: the tools and technology available today are easy to learn, easy to use and easy to acquire. Many are even free.

In fact, for many businesses, the biggest challenge to being online isn’t getting used to the tools, but putting together a plan.

We will be discussing this in other sections of Digital marketing, but let’s run down a quick list of the major things you want to consider.

The first is scope. Web, mobile, social … there are so many options. Where do you want to start, and where do you want to go?

Next is Technology and Content: Decide if you’ll handle the technical and creative aspects of the site yourself-which may take more time-or get help, which may take more money.

Finally, you’ll want to consider Cost and Time: Set a realistic budget and an achievable schedule with clear milestones-and commit fully to both.

Every day, thousands of small business owners are making the web work for them.

The opportunity to reach customers from around the corner and around the globe is too big to ignore.

It’s time to take the plunge and go digital!

It's never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breadth of opportunities in digital. later we’ll look at:

the core components of a digital presence

how they relate to YOUR business


how to get started.


To be continued...


ANSWER THE QUESTIONS BELOW: 100points for premium members, 5points for free members



1. The online world provides huge opportunities to our existence
2. The online experience is constantly changing as a result of one of the following people
app developers
Content creators
Commercial enterprise
All of the above
3. The following are the advantages of digital marketing except one
It increases your visible
It increases business sales
Increase your reach
It is expensive compare to print media
4. Digital Marketing allows you to show targeted advertising to the right people looking for your products or services
5. Which of the following are important in defining your marketing strategy
Scope of marketing
Technology and Content
Cost and Time
All of the above
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Last taken Oct 23 2020, 6:13 AM
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